What are the internal and external factors affecting perceptual selection?

Subject: Business

Topic: What are the internal and external factors affecting perceptual selection?

Solution;
Perceptual selection is a process through which people filter out or divide information into different categories based on its relevance so as to focus on relevant information in comparison to irrelevant information. There are internal as well as external factors affecting perceptual selection.

The external factors affecting perceptual selection are:

Intensity – The more the intensity of an object, thing or activity, the more it is likely to be noticed and perceived.
Shape and size – Bigger things are generally perceived faster as compared to smaller things.
State of motion – A moving object is much more likely to be perceived as compared to a stationary object.
Repetition – A repeated phenomenon is more likely to be perceived.

The internal factors affecting perceptual selection are:

Personality – This factor generally has an influence on how people perceive things.
Learning – Learning is another internal factor which influences perceptual selection.
Motivation – The amount of motivation a person has for any particular thing also influences a person’s perspective.

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